The scale is variance, and that is the single most misread feature of the number. Variation here means squared deviation, not percentage movement. So the complement of R-squared is the unexplained share of the variance, and converting it back into the units a reader thinks in requires a square root. A fund with an R-squared of 0.36 against its benchmark has 64 percent of its return variance unexplained, which is 80 percent of its return volatility. Put the other way, a fund needs an R-squared of 0.25 before even half of its volatility is attributable to the benchmark. Readings that sound moderate are weaker than they look.
A high R-squared says the two series moved together. It does not say the model is right. This is NIST's own emphasis rather than a caveat added here: the handbook's discussion of judging model fit runs under the heading "R² Is Not Enough!" and opens by observing that validation often "seems to consist of nothing more than quoting the R² statistic from the fit," before stating that "unfortunately, a high R² value does not guarantee that the model fits the data well." Its remedy is to look at the residuals, the pattern of what the model missed, because a model can explain most of the variation while being systematically wrong in a way a single summary number cannot show.
In fund analysis the practical consequence is about the benchmark, not the fund. R-squared is always computed against something, so a low reading has two possible causes and they call for opposite conclusions. Either the fund is genuinely doing something the index does not, or the index is the wrong index. Nothing in the statistic distinguishes them. A domestic large-company fund showing a low R-squared against a domestic large-company index is interesting; the same reading against an unrelated index is not information about the fund at all.
Its most useful job is to qualify the other statistics on the same page. Beta and alpha are both outputs of a regression of the fund's returns on the benchmark's, and R-squared reports how much of the fund's movement that regression actually accounts for. When it is low, the fitted relationship describes only a small part of what happened, so the beta is a poorly determined description and the alpha computed from it inherits that weakness. Neither figure is wrong, but neither is carrying much information. Read in that order, R-squared stops being a fourth statistic competing for attention and becomes the one that tells you how seriously to take the first three.
Two limits that follow from the definition rather than from finance. It cannot indicate direction or size: a fund moving twice as far as its benchmark and one moving half as far can post the same R-squared, because that is beta's job. And in a model with several explanatory variables R-squared cannot fall when a variable is added, whether or not the variable is meaningful, so it cannot be used to choose between models of different sizes. Fund reporting is usually a single-variable case where the second point does not bite, but it is the reason statisticians treat the raw figure with suspicion. The statistic has also been studied as a fund-level variable in its own right rather than only as a diagnostic: Amihud and Goyenko's 2013 article in the Review of Financial Studies takes a mutual fund's R-squared against its benchmark as its subject.