Asset location is the practice of deciding which of your accounts holds each investment, so that assets taxed harshly sit in accounts that shelter them and assets already taxed lightly sit where the shelter would be wasted. The same portfolio, holding exactly the same funds in exactly the same proportions, can produce meaningfully different after-tax results depending on where each holding sits.
The name it is constantly confused with is asset allocation, and the distinction is the most important thing on this page. Asset allocation is your split among stocks, bonds and cash — the decision that drives nearly all of your long-run return and nearly all of your volatility. Asset location takes that mix as given and asks only where to put the pieces; it changes your tax bill and nothing else. Location is therefore a refinement applied after allocation, and it cannot fix an allocation that is wrong for your timeline or temperament. The practical rule that follows is worth stating bluntly: relocating an asset must leave your overall allocation unchanged. If you move bonds into the IRA and buy stocks with the proceeds in the taxable account, you have not performed asset location — you have taken more risk.
The same strategy also travels under the name tax-efficient fund placement, which describes the mechanics more literally. They are the same idea.