The credit-card sense, in the two sentences it needs here. Regulation Z defines a promotional rate and, within it, an introductory rate offered in connection with opening an account, and attaches rules to both the advertisement and the later repricing. It also distinguishes an introductory rate from deferred interest, which accrues throughout and is waived only on payment in full. Both belong to the introductory rate page, and reading that page rather than this one is the right move for anyone holding a card offer.
The mortgage sense, and the one rule that matters most. On an adjustable-rate loan the initial rate runs for a stated introductory period and is then reset to an index plus a margin, subject to caps. That machinery is on the adjustable-rate mortgage page. What belongs here is the prohibition that exists because of teaser rates specifically: 12 CFR 1026.43(c)(5)(i) requires a creditor assessing repayment ability to use "the fully indexed rate or any introductory interest rate, whichever is greater", with monthly, fully amortizing, substantially equal payments. In other words a lender may offer a teaser but may not approve you on it. That provision is the direct answer to the practice at the center of the 2000s adjustable-rate market, and the mortgage underwriting page works the arithmetic of the gap it closes.
The deposit sense, which Regulation DD reaches only through disclosure and which is therefore where a saver is least protected. A bank offering an eye-catching yield for three or six months is not doing anything Regulation DD names. What Regulation DD does is govern the disclosure, and reading its definitions in order shows how little the promotion itself is constrained.
Start with the account types the regulation distinguishes. A stepped-rate account is "an account that has two or more interest rates that take effect in succeeding periods and are known when the account is opened", which is exactly a promotional rate with a disclosed go-to rate. A fixed-rate account is one where the institution contracts to give at least 30 calendar days' advance written notice of decreases in the interest rate. A variable-rate account is one where the rate may change after opening unless the institution has made that fixed-rate promise. Most promotional savings accounts are variable-rate accounts, and that classification is what decides everything that follows.
Then the disclosure duties, which are real. Account disclosures must state the annual percentage yield and the interest rate, using those terms, and for a fixed-rate account the period the rate will be in effect; for a variable-rate account they must state that the rate and yield may change, how the rate is determined, how often it may change, and any limit on the size of a change. An advertisement quoting a yield must state the period for which the yield is offered, or that it is accurate as of a specified date, along with the minimum balance required to obtain it and a statement that fees could reduce earnings.
And then the gap. 12 CFR 1030.5(a)(1) requires at least 30 calendar days' advance notice of a change to a disclosed term "if the change may reduce the annual percentage yield or adversely affect the consumer." But 12 CFR 1030.5(a)(2)(i) provides that no notice is required for "Changes in the interest rate and corresponding changes in the annual percentage yield in variable-rate accounts." Two other exceptions sit beside it, for check printing fees and for time accounts maturing in a month or less. So on an ordinary promotional savings account the bank owes you a month's warning before it raises a fee, and owes you nothing at all before it cuts the rate. The advertised yield is a statement about today, not a promise about next quarter, and the regulation is explicit that it need not be.
That is the honest frame for a promotional deposit offer, and it points at a practical test rather than a rule of thumb. The number that decides whether an offer is worth taking is the go-to rate, because the promotional period is the short part of the holding period, and even the go-to rate can be cut without notice. The high-yield savings account page covers what to look for in an ongoing rate and why moving money between leaderboard positions usually costs more effort than it returns.
What the three senses share, and it is not a legal feature. In every case the teaser is a customer-acquisition cost that the seller expects to recover from the relationship afterwards. That is not a criticism, it is the business model, and it tells you where to look: the disclosed terms describing what happens after the promotion are the terms that price the deal. On a card that is the go-to annual percentage rate. On a mortgage it is the index, the margin and the caps. On a savings account it is the go-to yield and the fact that it can move without notice.