The starting assumption is different from fundamental analysis's, and it is worth stating plainly. Technical analysis does not ask what a business is worth. It asks what other market participants are likely to do next, inferred from what they have already done, as recorded in the security's own price and volume. It treats the trading record itself as the object of study rather than as a proxy for anything happening inside the company.
The basic toolkit sits in a small number of categories. Trend identification asks whether a security has been moving up, down, or sideways over some window. Support and resistance mark price levels a security has repeatedly had trouble falling below or rising above, respectively, on the reasoning that a level tested and held before is more likely to hold again. A moving average is the average price over a set number of past periods, recalculated each day as the oldest period drops off the window and the newest one is added; it smooths out day-to-day noise so an underlying trend, or a change in one, is easier to see, and some traders watch for one moving average crossing another as a signal. Momentum indicators are a broad category of tools built to measure the speed and strength of a price move rather than its direction, on the reasoning that a move losing speed may be closer to reversing than one still accelerating.
The weak-form efficient market hypothesis is the direct academic objection. That theory holds that a security's current price already reflects all information contained in its own past trading history, which would mean a chart pattern carries no exploitable information about the future, because everything in it is already priced in. Our page on the efficient market hypothesis sets out that argument and its critics in full. Whether technical analysis produces returns that beat a comparable buy-and-hold position, after trading costs, is a genuinely disputed question in the finance literature, not a settled one, and this page does not take a side in that debate.
The horizon it is applied over varies enormously, and the label alone does not tell you which one. The same tools show up on a five-minute chart used by a day trader and on a weekly chart used by someone holding a position for months, and they imply very different opinions about how long a pattern is expected to matter. Our pages on day trading and swing trading describe two specific holding-period styles that commonly lean on this toolkit; this page describes the toolkit itself, independent of how long a position built with it is held.
Reading a chart is not an objective exercise, and that is the method's most repeated criticism. Two people looking at the identical price history can identify different trends, different support and resistance levels, and different signals from the same momentum indicator, because the patterns technical analysis looks for are not defined with the precision of, say, a company's reported earnings per share. That subjectivity does not by itself say whether the method has value; it says that any claimed result should specify exactly which rule was applied, because a different reasonable reading of the same chart can produce a different answer.