A replacement ratio is the share of your pre-retirement income that your retirement income replaces. If you earned $100,000 gross in your final working year and expect $75,000 a year in retirement from Social Security, a pension, and portfolio withdrawals, your replacement ratio is 75%. Those two qualifications — gross rather than after-tax, final year rather than a career average — are not pedantry: the same household produces very different ratios depending on which denominator is used, and there is no settled convention, so any published figure is uninterpretable without them.
It is also worth knowing that one name covers three different measures that are not interchangeable. The planning target above uses final-year gross pay. The Social Security benefit replacement rate published by the Social Security Administration and the Congressional Budget Office measures the benefit against career-average wage-indexed earnings — it is a program-adequacy statistic, not a planning target, and treating the two as the same number is a documented error rather than a fine distinction. And the OECD publishes gross and net pension replacement rates as two separate indicators, with the net figure running materially higher than the gross one for the same household, because taxes and contributions fall in retirement.
Where does the familiar target come from, then? It is usually presented as though it had been handed down by someone. No government agency, no regulator, and no standards body sets a 70% to 80% replacement ratio. It is industry convention: it appears in employer benefit-adequacy research, in planning software defaults, and in surveys of what planners themselves consider adequate, and it has been repeated long enough to sound official. The closest thing to an authoritative statement is the Government Accountability Office surveying the literature rather than endorsing a figure, and reporting that recommended target replacement rates vary widely — typically falling somewhere between 70 and 85 percent across the articles and reports it reviewed. The most-cited industry study behind the convention was last published in 2008, and its publisher subsequently moved to expressing adequacy as multiples of pay instead.
The research is also more nuanced than the headline number in a way that is routinely mis-stated. The studies that model the question find the necessary ratio varies with income level, but not in a straight line: lower earners generally need to replace a larger share of their pay, and the requirement turns back upward at high incomes, partly because a larger share of retirement income remains taxable. The shape is closer to a U than a slope, so "the more you earn, the less you need to replace" is simply false — and it is one more reason not to treat any single band as a target.