Indexed universal life is universal life insurance in which the interest credited to the policy value is determined by the movement of an external index, most commonly a broad stock index, rather than by a rate the insurer declares outright. The index is a measuring stick, not an investment: the policyholder owns no shares and receives no dividends, and the insurer credits an amount derived from the index's change over a defined segment period, limited on the upside and floored on the downside.
The naming deserves a note, because the market name and the regulatory names are different and a reader who searches for one will not find the other. Consumers, agents and insurers say indexed universal life, or IUL. NAIC's Universal Life Insurance Model Regulation does not use that phrase in its definitions; section 3.E defines an "interest-indexed universal life insurance policy" as "any universal life insurance policy where the interest credits are linked to an external referent." The guideline that actually governs how these policies are illustrated, Actuarial Guideline XLIX-A, is titled "The Application of the Life Illustrations Model Regulation to Policies with Index-Based Interest" and regulates defined terms called Indexed Credits and Index Accounts. The market name does appear in NAIC material: the guideline's own project history explains that its 2023 revisions "intend to improve illustrations for indexed universal life (IUL) products with uncapped volatility-controlled funds and a fixed bonus." So there are three vocabularies for one product, and the definitions to read are the regulatory ones.