What the alert actually obliges a lender to do, and the fact that it is two different duties. For an initial or active duty alert, 15 USC 1681c-1(h)(1)(B)(i) provides that no prospective user of the report may establish a new credit plan or extension of credit, issue an additional card on an existing account at the consumer's request, or grant a requested credit limit increase, "unless the user utilizes reasonable policies and procedures to form a reasonable belief that the user knows the identity of the person making the request". That is a standard about the lender's process. If you specified a telephone number for identity verification when you placed the alert, (h)(1)(B)(ii) sharpens it: the user must contact you on that number or take reasonable steps to verify your identity and confirm the application is not the result of identity theft.
An extended alert is stronger, and the difference is the point of paying the price of admission for one. Under (h)(2)(A)(ii) the alert itself must carry "a telephone number or other reasonable contact method designated by the consumer", and (h)(2)(B) then bars a prospective user from opening the account unless "the user contacts the consumer in person or using the contact method described in subparagraph (A)(ii)". No process standard, no reasonable belief. Contact, or no account.
The carve-out does not exclude new credit cards, though the operative text looks as though it might. Both (h)(1) and (h)(2) qualify the notification and the duty with the words "other than under an open-end credit plan". Read alone that seems to exempt exactly the product identity thieves most often open. It does not, and the definitions section settles it: 15 USC 1681a(q)(5) provides that "new credit plan" means "a new account under an open end credit plan ... or a new credit transaction not under an open end credit plan". A new card account is therefore squarely inside the term the duty attaches to. The cross-reference inside that definition still reads "section 1602(i)"; the notes to the United States Code record that the open-end credit plan definition was redesignated 15 USC 1602(j) in 2010. What the carve-out reaches is an extension of credit under a plan that is already open, which is consistent with the way the same sentences separately name adding a card to an existing account and raising an existing limit as things the alert does cover.
Every duration is a maximum you can shorten. The one-year, seven-year and twelve-month periods in subsections (a), (b) and (c) each run "unless the consumer or such representative requests that such fraud alert be removed before the end of such period, and the agency has received appropriate proof of the identity of the requester". The prescreen exclusions attached to the extended and active duty alerts are separately rescindable on request. So an alert placed after a breach that turns out to be harmless is not something you are stuck with, and a seven-year alert is not a seven-year commitment.
The alert travels with the score, and it travels through resellers. Each of (a)(1)(A), (b)(1)(A) and (c)(1) requires the bureau to include the alert in the file "and also provide that alert along with any credit score generated in using that file", so a lender that buys only a score still sees it. Subsection (f) then requires a reseller to include in its report any alert another agency placed, which matters because a mortgage lender typically buys a merged reseller report rather than three separate files. Under subsection (e), a bureau that receives a referred alert from another bureau must follow the same procedures "as though the agency received the request from the consumer directly", so a referred alert is not a weaker copy of the original.
Two smaller provisions close predictable gaps. Subsection (g) requires any consumer reporting agency that is not one of the nationwide bureaus, and that a consumer contacts about suspected fraud, to tell that consumer how to reach the Bureau and the nationwide agencies in order to request an alert. Subsection (d) requires each nationwide bureau to maintain procedures that let consumers request any of the three alerts "in a simple and easy manner, including by telephone", so a website cannot be the only route.
An alert is not a freeze and does not try to be. An alert leaves your file in circulation and regulates what a lender must do with it; a freeze withholds the file. The published material on credit freezes sets out that machinery, including its ten statutory exceptions, and the two can be used together.