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Federal Trade Commission (FTC)

The Federal Trade Commission is the federal agency that polices unfair and deceptive business practices. Its consumer finance reach is defined by what its own statute excludes, and banks, thrifts and federal credit unions are excluded outright.

Last reviewed by Steven Fox, CFP®, EA on

Quick Summary

  • Its core prohibition is one sentence. 15 USC 45(a)(1) declares unfair methods of competition and unfair or deceptive acts or practices in or affecting commerce unlawful.
  • The jurisdictional exception at 15 USC 45(a)(2) removes banks, savings and loan institutions, federal credit unions, common carriers and air carriers from that authority entirely, at any size.
  • The word unfair is a defined legal test rather than an adjective. 15 USC 45(n) requires substantial injury that consumers cannot reasonably avoid and that countervailing benefits do not outweigh.
  • Several rules a household actually meets are FTC rules, including the Telemarketing Sales Rule, the cosigner notice, and the safeguards rule that governs breach notification by non-bank financial companies.
  • It runs the two federal consumer intake hubs, ReportFraud.ftc.gov and IdentityTheft.gov, the second of which produces the document several federal identity-theft remedies depend on.

Definition

The Federal Trade Commission is an independent federal agency that enforces prohibitions on unfair and deceptive commercial conduct and writes rules in markets Congress has assigned to it. It was created by the Federal Trade Commission Act of 1914, whose first section reads: "A commission is created and established, to be known as the Federal Trade Commission (hereinafter referred to as the Commission), which shall be composed of five Commissioners" (15 USC 41). "The Commission" is the Act's own shorthand, which is why the statute and older documents often use it in preference to the initials.

Its central provision is short. 15 USC 45(a)(1): "Unfair methods of competition in or affecting commerce, and unfair or deceptive acts or practices in or affecting commerce, are hereby declared unlawful." The last five words of that phrase supply the abbreviation the industry uses, UDAP, and the two halves are separate. Unfair methods of competition is antitrust work; unfair or deceptive acts or practices is the consumer protection half and the half that touches personal finance.

Advanced Explanation

The reach of the Commission's consumer authority is defined by an exception list, and the list is the fact worth carrying. 15 USC 45(a)(2) empowers and directs the Commission to prevent unfair or deceptive acts or practices by "persons, partnerships, or corporations, except banks, savings and loan institutions described in section 57a(f)(3), Federal credit unions described in section 57a(f)(4), common carriers subject to the Acts to regulate commerce, air carriers and foreign air carriers ..., and persons, partnerships, or corporations insofar as they are subject to the Packers and Stockyards Act, 1921".

So the division between this agency and the Consumer Financial Protection Bureau is not "large institutions versus small ones". The FTC Act does not reach a depository institution at all, whatever its size, while the Bureau does. What the Bureau's own $10 billion asset threshold divides is which agency supervises and enforces against a bank, and that is an internal division on the banking side of the line. Read the other way round, 12 USC 5481(14) states that "Federal consumer financial law", the body of law the Bureau administers, "does not include the Federal Trade Commission Act". The two authorities are genuinely separate statutes with separate coverage, and the FTC's side of the market is the non-depository one: retailers, marketers, data brokers, non-bank lenders that Congress did not assign elsewhere, and the great mass of ordinary commerce.

"Unfair" has a statutory test, and it is narrower than the word suggests. 15 USC 45(n) provides that the Commission has no authority to declare a practice unlawful as unfair "unless the act or practice causes or is likely to cause substantial injury to consumers which is not reasonably avoidable by consumers themselves and not outweighed by countervailing benefits to consumers or to competition." Established public policies may be considered as evidence but "may not serve as a primary basis" for the determination. Three elements, all of which must be present. Deception is the other and more commonly used route, and it turns on a material representation or omission likely to mislead a consumer acting reasonably.

Consumer finance rules a household actually meets, which are FTC rules rather than banking rules. The Telemarketing Sales Rule, 16 CFR part 310, is the source of the advance-fee prohibition that governs debt relief services sold by telephone. 16 CFR 444.3, part of the Credit Practices Rule, is the origin of the mandatory Notice to Cosigner and its blunt statement that a creditor may collect from the cosigner without first trying the borrower. 16 CFR part 314, the Safeguards Rule, requires non-bank financial institutions to maintain an information security program and, since May 2024, to notify the Commission of a breach affecting at least 500 consumers. And 16 CFR part 609 implements the free electronic credit monitoring that federal law requires be offered to active duty service members.

Remedies run through court, and a penalty figure should not be quoted from the statute. The Commission proceeds administratively under 15 USC 45(b) and can seek civil penalties in district court under 45(m)(1) against a party that violates a UDAP rule with actual or fairly implied knowledge, or that repeats conduct covered by a final cease and desist order. The statute states a maximum per violation, and each day of a continuing failure counts as a separate violation, but the figure in the statutory text is not the operative one: like most federal civil penalty maximums it is adjusted for inflation on a schedule, so the current amount comes from the Commission's own published adjustment rather than from 15 USC 45.

Used in a Sentence

“The advance fee the debt relief company charged before settling anything violated the Federal Trade Commission's Telemarketing Sales Rule.”

How It Works

The Commission works in three modes. It investigates and brings enforcement actions, either administratively under 15 USC 45(b) or in federal court; many are resolved by a consent order settling allegations, which is not a judicial finding that the conduct occurred, and that distinction is worth preserving when reading about a case. It writes trade regulation rules under 15 USC 57a and under specific grants of authority in other statutes, which is where parts 310, 314, 444 and 609 come from. And it collects consumer reports at ReportFraud.ftc.gov and, for identity crime specifically, at IdentityTheft.gov.

For an individual, the practical shape is that the Commission does not resolve individual disputes. A report is not a claim and does not start a proceeding on your behalf. What it does is feed the intake data the agency and other enforcers use to identify a pattern, and in the identity theft case it produces a specific document that several statutory rights against credit bureaus and furnishers key off. Those two uses are quite different, and only the second gives the person filing something they can immediately act on.

Pros and Cons

A federal agency is not a product, so what follows is what its design delivers and where it stops.

What the design gives

  • One general prohibition covers conduct nobody anticipated, because unfair or deceptive acts or practices is a standard rather than a list.
  • The unfairness test at 15 USC 45(n) is written down, so an argument about whether conduct is unfair has three specific elements to address.
  • Its rules reach consumer finance markets no banking regulator covers, including telemarketed debt relief and non-bank data security.
  • IdentityTheft.gov produces the identity theft report that several statutory remedies key off, which is a concrete output rather than a referral.

Where it stops

  • Banks, savings and loan institutions and federal credit unions are excluded from its unfair-or-deceptive authority by statute, so it is the wrong address for a complaint about a depository institution.
  • Common carriers and air carriers are likewise excluded, which is why airline and telecom complaints route elsewhere.
  • It addresses patterns rather than individual disputes, and filing a report is not a claim.
  • Enforcement frequently resolves by consent order settling allegations, and a consent order is not a judicial finding that the conduct occurred.
  • Its rules and priorities can be revised, and guidance can be withdrawn, without any change in the underlying statute.

People Also Asked

Answers to the most frequently asked questions.

What does the FTC actually prohibit?
15 USC 45(a)(1) declares unlawful both unfair methods of competition and unfair or deceptive acts or practices in or affecting commerce. The second half is the consumer protection half. Deception turns on a material representation or omission likely to mislead a reasonable consumer, while unfairness has a statutory three-part test at 15 USC 45(n): substantial injury, not reasonably avoidable by consumers, and not outweighed by countervailing benefits.
Should I complain to the FTC or the CFPB about my bank?
The Consumer Financial Protection Bureau, because the FTC Act does not reach depository institutions. 15 USC 45(a)(2) expressly excepts banks, savings and loan institutions and federal credit unions from the Commission's unfair-or-deceptive authority, at any size. The Bureau administers the consumer financial statutes that cover banks, although for an institution at or below $10 billion in assets the enforcing agency is that bank's prudential regulator rather than the Bureau itself.
Can the FTC get my money back?
Not through the complaint process. The Commission brings actions in the public interest rather than on behalf of a particular complainant, and filing a report does not open a case for you or pause any deadline attached to your own claim. Reporting is still worth doing, because the intake data is how patterns are identified, and because IdentityTheft.gov produces a report that several statutory rights against credit bureaus and furnishers key off.
Which consumer finance rules come from the FTC rather than a banking regulator?
Several a household meets directly. 16 CFR part 310, the Telemarketing Sales Rule, governs telemarketed debt relief including the bar on advance fees. 16 CFR 444.3 is the source of the mandatory Notice to Cosigner. 16 CFR part 314, the Safeguards Rule, requires non-bank financial institutions to protect customer information and, since May 2024, to report a breach affecting at least 500 consumers to the Commission. 16 CFR part 609 implements free credit monitoring for active duty service members.

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