The rule is precise about the mechanism and silent about the number. Read end to end, Rule 6c-11 never states how many shares make a creation unit. It says "a specified number", which leaves the specifying to the fund. The SEC's own investor bulletin on exchange-traded funds describes the practice rather than a requirement: authorized participants "can do so only in large aggregations or blocks (e.g., 50,000 ETF shares) commonly called 'Creation Units.'" Treat 50,000 as an illustration. Sizes in the market run smaller and larger, a fund can change its own, and no source will support a sentence saying the number is fixed by law.
The cash balancing amount is the part that makes the exchange come out even. The rule defines it as "an amount of cash to account for any difference between the value of the basket and the net asset value of a creation unit". That difference is normal rather than exceptional. A basket holds whole shares while a creation unit's net asset value is a computed figure to the cent; the fund accrues income and expenses between valuations; some positions cannot practically be delivered in kind; and a fund holding foreign investments may be pricing assets that traded in a different session. The cash squares all of it. Whichever side owes cash pays it, so on a creation the amount can run from the authorized participant to the fund or the other way round.
Custom baskets are where the discretion sits, and the rule answers with process rather than prohibition. Rule 6c-11 defines a custom basket as a basket "composed of a non-representative selection of the exchange-traded fund's portfolio holdings", or a representative basket that differs from the initial basket used on the same business day. A fund may use them only if its written policies and procedures "set forth detailed parameters for the construction and acceptance of custom baskets that are in the best interests of the exchange-traded fund and its shareholders", including how deviations are handled, and only if those procedures "specify the titles or roles of the employees of the exchange-traded fund's investment adviser who are required to review each custom basket for compliance with those parameters". The concern the conditions address is obvious once stated: a fund with free rein over what goes out in a redemption basket could push unwanted positions onto a departing participant, or take in flattering ones on a creation, at the expense of the shareholders who stay.
Size is a gate, and it is the reason the primary market is closed to households. At a net asset value of a few tens of dollars a share, a block of tens of thousands of shares is a transaction in the millions. Nothing in the rule bars an individual by name; the block size does it arithmetically, and the authorized-participant agreement does the rest. A fund may also charge a transaction fee on a creation or redemption, and the SEC has taken the position that an exchange-traded fund "may charge transaction fees on the redemption of creation units only in accordance with rule 22c-2", the rule that caps a redemption fee at 2 percent, on the reasoning that the limit lets a fund pass on the transaction's costs "while preserving the redeemability of ETF shares".
The unit is not guaranteed to be available. Creations are the fund's own act, and the SEC has stated that an exchange-traded fund "generally may suspend the issuance of creation units only for a limited time and only due to extraordinary circumstances". That is a narrower permission than it sounds, and it matters because a halt in creations removes the supply valve that keeps a fund's share price tethered to what it holds.
The phrase outruns the rule that defines it. Rule 6c-11's definitions apply to an "exchange-traded fund" as the rule defines it: a registered open-end management company whose shares list on a national securities exchange and trade at market-determined prices. Exchange-traded products built as unit investment trusts, and funds that do not publish holdings daily, sit outside the rule and operate under separate exemptive relief; commodity trusts are not registered investment companies at all. All of them still create and redeem in blocks and still call them creation units. So the phrase describes a market convention that the rule codified for one class of fund rather than a concept that exists only inside it.