The deductible is satisfied first. Until then you generally pay the full allowed amount for covered services, apart from anything the plan pays ahead of the deductible.
The plan prices the service at its allowed amount, the negotiated rate rather than the provider's list price.
You pay your percentage of that amount and the plan pays the remainder.
The amount you paid counts toward the out-of-pocket maximum.
Coinsurance stops once the out-of-pocket maximum is reached, and the plan pays the whole of the covered in-network bill for the rest of the plan year.
A hypothetical, health sense, showing what the percentage is a percentage of. A plan has 20% in-network coinsurance and the deductible has already been met. An imaging centre in the network bills $6,500 for a scan; the plan's allowed amount for it is $4,000. The coinsurance is 20% of the allowed amount, so 0.20 × 4,000 = $800, and the plan pays the remaining $3,200. The $2,500 gap between the billed charge and the allowed amount is written off, because the provider agreed to the plan's price as a condition of being in network.
Change one fact: the same scan at an out-of-network centre, where the plan has agreed no price. Suppose the plan still allows $4,000 and applies a higher out-of-network share of 40%, so you owe 0.40 × 4,000 = $1,600, and the provider may additionally look to you for the $2,500 it billed above the allowed amount. Your total is $4,100 rather than $800, and the balance-billed portion generally does not count toward the out-of-pocket maximum. Figures are illustrative.
A hypothetical, property sense, showing the clause on a partial loss. A home costs $500,000 to rebuild. The policy carries an 80% coinsurance clause, so the required amount of insurance is 0.80 × 500,000 = $400,000. The owner insured it for $300,000. A kitchen fire causes $40,000 of damage. The proportion is 300,000 ÷ 400,000 = 0.75, so the proportional recovery is 0.75 × 40,000 = $30,000. The insurer pays the greater of that figure or the actual cash value of what was damaged; if the depreciated value of the damaged kitchen is $24,000, the proportional figure wins and the settlement is $30,000. The owner absorbs the remaining $10,000, plus the deductible, on a loss the policy limit would comfortably have covered. Note what did the damage: not the size of the claim, but a number chosen years earlier and never revisited.