A rung is a security, so the early exit is priced by the market rather than by a contract. Reaching a bank certificate before maturity costs whatever the deposit agreement specifies, and that penalty is known in advance. Selling a bond before maturity means accepting whatever a buyer will pay. The SEC states the consequence plainly: an investor who sells before maturity "may get a far different amount," below face value if rates have risen since purchase and above it if they have fallen. There is also a cost that does not appear as a line item, because a broker may take a markdown built into the sale price rather than charging separately for the trade. So a bond ladder's flexibility is real and it is not free, and the price of using it is unknown until the day it is used.
Holding to maturity converts price risk into reinvestment risk, and that exchange is the structure's actual product. A holder who commits to keeping each rung until it is repaid never realizes a price loss on it. What that holder accepts instead is that every maturing rung has to be reinvested at whatever rates prevail on the day it comes due. Rising rates therefore stop being a threat and start being an opportunity, and falling rates stop being a windfall and start being a problem. Neither state is safer than the other. A ladder does not reduce interest rate risk; it chooses which half of it the holder carries, and it spreads the reinvestment half across several dates so that no single one determines the outcome for the whole sum.
Credit risk does not ladder, and this is the difference that catches people. A ladder of bank certificates at one institution is covered by deposit insurance up to the applicable limit, which applies to a depositor's total at that bank in each ownership category rather than to each certificate separately, so within that limit the failure of the bank is largely handled. A ladder of corporate or municipal bonds from one issuer has no equivalent. Five bonds from one company are one company's promise repeated five times, and if that company fails, every rung is impaired at once. Spreading maturities across five years addresses when the money arrives and does nothing whatever about whether it arrives.
That has a practical consequence for how much money a ladder needs. Making the credit genuinely diversified requires enough separate issuers on each rung, not merely enough rungs, so the sum required scales with both numbers at once, and it scales fastest for the corporate and municipal bonds where credit matters most. Any specific figure put on it is a rule of thumb rather than a rule, but the direction is not in doubt: below some size, a fund is the practical route to credit diversification, and a ladder of a handful of bonds is a concentrated position wearing a structure.
Where a ladder earns its place, which is a date rather than a yield. Matching each rung's maturity to money that is already scheduled to be spent gives something no fund offers: a known amount arriving on a known day, from a known issuer, without a sale. For a retiree covering the next several years of withdrawals, or for a household with a dated obligation, that is the argument, and it is an argument about certainty of timing rather than about return. A ladder built from Treasury securities takes that as far as it goes, because the credit question largely disappears and only the timing benefit remains.