A ticker symbol is the abbreviation used to identify a publicly traded security on an exchange. For a stock it is typically one to five letters, and it is the code an investor enters to get a price quote or to place an order. The name comes from the ticker tape machines that once printed a running stream of trades, each identified by its short symbol. Exchanges assign the symbols, and they are unique within a market so that a quote or an order points to exactly one security.
The symbol is purely an identifier. It carries no information about whether a company is large or small, sound or shaky, cheap or expensive; those are questions for figures like market capitalization, earnings, and valuation ratios, not for the code used to find the security. Treating a familiar ticker as a signal of quality is a common beginner's error, because a memorable symbol and a good investment have nothing to do with each other.