What the schedule asks for. Schedule 14A's items run in a deliberate order. Item 1 is the date, time and place of the meeting. Item 2 is whether and how a proxy can be revoked. Item 3 is any appraisal or dissenters' rights. Item 4 identifies the person making the solicitation, and Item 5 asks for any substantial interest that person or an officer or director has in what is being voted on. Item 6 reports the voting securities and the principal holders, which is where a reader finds who owns enough stock to matter. Item 7 covers the directors and executive officers when directors are being elected, and Item 8 pulls in the full executive compensation disclosure required by Item 402 of Regulation S-K. Item 9 covers the relationship with the independent public accountant. Item 10 covers compensation plans being put to a vote. Items 11 through 20 cover specific corporate actions, from issuing securities to mergers to charter amendments. Item 21 explains the voting procedures. Item 24 covers the advisory vote on executive compensation, and Item 25 requires specified exhibits.
Preliminary versus definitive, and why most annual meetings skip a step. 17 CFR 240.14a-6(a) requires preliminary copies of the proxy statement and form of proxy to be filed with the SEC "at least 10 calendar days prior to the date definitive copies of such material are first sent or given to security holders". But the same paragraph then exempts an annual meeting whose only matters are routine: the election of directors, the election or ratification of accountants, a shareholder proposal included under Rule 14a-8, a shareholder director nominee, approval of a compensation plan, and the advisory vote on executive compensation. That exemption falls away if the company comments on or refers to an opposing solicitation. Definitive copies are filed "no later than the date they are first sent or given to security holders" under 14a-6(b), together with three copies to each national securities exchange on which the company has a listed class. The cover page carries check boxes marking which version a filing is.
The annual report requirement is a pairing rule, not a merger. Under 17 CFR 240.14a-3(b), when a company solicits proxies for an annual meeting at which directors are to be elected, the proxy statement "shall be accompanied or preceded by an annual report to security holders", and the rule then specifies that report's own contents, including audited balance sheets for the two most recent fiscal years and audited statements of income and cash flows for the three most recent. The two documents travel together and are still two documents; the annual report to security holders is also a different thing from the Form 10-K filed with the SEC, although 14a-3(b)(10) requires the company to undertake to send a shareholder a copy of the Form 10-K free on request.
Materiality is the standard that gives the rules teeth. The proxy rules prohibit a materially false or misleading solicitation, and in TSC Industries, Inc. v. Northway, Inc. the Supreme Court set the test: "An omitted fact is material if there is a substantial likelihood that a reasonable shareholder would consider it important in deciding how to vote." The Court added that this does not require showing the omission would have changed the vote, only "a substantial likelihood that the disclosure of the omitted fact would have been viewed by the reasonable investor as having significantly altered the 'total mix' of information made available". The Court also explained why it declined a looser test: a rule that swept in anything a shareholder "might" consider important would encourage companies "to bury the shareholders in an avalanche of trivial information".
What a retail shareholder gets out of reading one. The compensation tables, the related-party transactions, the beneficial-ownership table, the auditor's fees and the board's own explanation of each proposal are all in this one document, in a format that is comparable year over year and across companies. It is also the only routine filing in which a company argues a position to its owners and must disclose the conflicts of the people making the argument.