A gross rent multiplier is the ratio of a property's sale price or value to its gross rental income, usually expressed as a plain number: a price of $412,500 against $36,000 of annual rent is a multiplier of 11.46. It belongs to the income approach to value, the appraisal method that estimates what a property is worth from the income it produces, and it is the crudest tool in that method's kit, deliberately so.
The word that matters in the definition is derived. A multiplier is not a figure the analyst selects; it is extracted from the market by comparing what closely comparable properties recently sold for against the rents those properties were expected to produce. California's Board of Equalization, which writes the state's property tax rules and trains its assessors, puts it in those terms in its own appraisal training, teaching that income "may be capitalized by the use of gross income, gross rent, or gross production multipliers, derived by comparing sales prices of closely comparable properties ... with their gross income, gross rents, or gross production," and pointing to subdivision (h) of Property Tax Rule 8 for the authority. Once derived, the multiplier is applied to the subject property's own rent to indicate a value.
Three closely named measures travel together and are not the same. A gross income multiplier uses gross income from all sources. A gross rent multiplier uses rental income only, and the Board of Equalization notes it "usually excludes income from other sources, such as billboards, laundry machines, parking, storage, and vending machines." An effective gross income multiplier uses income after an allowance for vacancy and collection losses. Appraisers reach for the rent multiplier on smaller residential properties precisely because those properties have little non-rental income for the wider measures to capture.