Where the ex-dividend date sits in the sequence. A company's board declares a dividend on the declaration date, naming an amount, a record date, and a payment date. The record date is the day the company checks its share register to see who owns the stock and is therefore entitled to the payment. The ex-dividend date is set by the stock exchange from the record date, and it is the operative one for anyone trading around the payment, because ownership on the register depends on when a purchase settles rather than on the moment the order is placed.
The ex-dividend date moved when settlement got faster, and a reader may have been taught the old rule. For years, trades settled two business days after the trade (the "T+2" cycle), so the ex-dividend date fell one business day before the record date. Since the market moved to one-business-day settlement in May 2024, the SEC's own guidance describes the ex-dividend date as "usually set as the record date or one business day before if the record date is not a business day." So the ex-dividend date and the record date now normally fall on the same day. The older sources that put the ex-date a day before the record date are describing a settlement cycle that no longer applies.
Why the price drops. On the ex-dividend date the shares begin trading without the right to the upcoming payment, so from that morning a buyer is paying for a company that is about to hand out cash the buyer will not receive. The market prices that in. The SEC puts it carefully rather than absolutely: "with a significant dividend, the price of a stock may fall by that amount on the ex-dividend date." The adjustment is not a loss and not a rule of physics; it reflects that a dividend transfers value out of the company to the shareholders of record rather than creating any.
The ex-dividend date anchors the qualified-dividend clock. Whether a dividend is taxed at the lower long-term capital gains rate turns on a holding period measured around this date: more than 60 days during the 121-day period that begins 60 days before the ex-dividend date, per IRS Publication 550. The geometry of that window, and the tax consequences that follow, belong to the pages on dividends and qualified dividends. What matters here is that the ex-dividend date is the fixed point the count runs from, which is why a trade placed to grab a single dividend can fail the holding period and be taxed at the higher ordinary rate on top of the price adjustment.