The exposure a business without vehicles still has, and it is the most useful thing on this page. NAIC states it directly: commercial auto policies "may have provisions that cover rented and other non-owned vehicles, including employees' cars driven for company business." The reason a business needs that is not about protecting the employee's car. It is that when an employee causes an accident while running a business errand, the injured party can pursue the business, and the employee's personal policy is not the business's policy.
So the question a business should ask is not "do we own vehicles?" but "does anybody ever drive for us?" A consultancy whose staff drive to client sites, a bakery whose manager collects supplies, a landscaping firm whose crew leader uses their own truck: each has a hired and non-owned auto exposure and none of them owns a company vehicle. This is coverage that is usually inexpensive precisely because the business is not insuring the vehicles themselves, only its own liability arising from their use.
The personal policy's business-use gap, stated in the direction the regulators state it. It is natural to assume insurers add business-use exclusions by endorsement. It is the other way round: the restriction sits in the base personal auto policy, and endorsements are what add coverage back. NAIC's description of the ride-hail case makes the structure visible: "It is not uncommon for personal auto policies to exclude coverage for livery or receiving compensation for driving. As a result, a TNC driver's personal auto insurance policy may not provide coverage when the driver is using their car to transport people in a ride-sharing arrangement for a fee. This applies to liability insurance, personal injury protection coverage in no-fault states, comprehensive coverage and collision, and Uninsured Motorist/Underinsured Motorist." And on the remedy: "insurers have developed a range of rideshare endorsements and hybrid commercial-personal solutions aimed at filling these gaps."
Note the hedge in NAIC's own sentence. It is "not uncommon" for policies to exclude this, not universal, so the answer for any particular driver is in their own policy rather than in a general rule. And note that the exclusion, as NAIC describes it, reaches driving for compensation rather than business use in general. A salesperson driving to appointments is in a different position from someone paid per ride, which is why the practical advice is to tell the insurer what the vehicle is actually used for rather than to reason from the category.
Ownership and the named insured. NAIC gives a specific instruction here: "If you own or lease a vehicle almost exclusively for business use, make sure the business name is listed as the principal insured." The failure this prevents is a mismatch: a vehicle titled to the business and insured in the owner's personal name, or the reverse. It is not that the business is ineligible for coverage; it is that the policy identifies the wrong person as the insured, which is a problem discovered at claim time. NAIC's checklist for a business shopping for this coverage begins with exactly that question: "Who owns or leases the vehicle, you individually or the business as an entity?"
Liability and physical damage are separately rated, and it is worth knowing they are separable. The liability half pays what the business becomes legally responsible for when it injures someone or damages their property. The physical damage half insures the business's own vehicle: NAIC's glossary describes auto physical damage as "motor vehicle insurance coverage (including collision, vandalism, fire, and theft) that insures against material damage to the insured's vehicle", and notes that "commercial is defined as all motor vehicle policies that include vehicles that are used in connection with business, commercial establishments, activity, employment, or activities carried on for gain or profit."
The consequence is a decision rather than a technicality. A business can carry high liability limits and no physical damage coverage on an old work van, which is often the right answer: the liability exposure is unlimited in principle while the van is worth a few thousand dollars. The reverse combination, full coverage on the vehicle and minimum liability limits, is the expensive mistake, because the vehicle's value caps one exposure and nothing caps the other.
Limits, and why commercial limits are generally higher. NAIC observes that "typically, commercial auto insurance policies have higher liability limits, for example $1 million", and that figure is offered as an example rather than a standard. The reason the limits run higher is not that business driving is more dangerous per mile but that a business is a more attractive defendant: it has assets, insurance and often a deeper pocket than an individual, and a claim against it is pursued accordingly.
A related item worth adding to the coverage rather than assuming: NAIC advises businesses to "consider increasing insurance on your business vehicle to cover permanently attached items such as a generator or storage unit", which are frequently worth a substantial fraction of the vehicle and are not automatically covered at their full value.