Start with what the account is actually holding, because there are three answers and they are not interchangeable. Cash left at the firm is a free credit balance, an amount the broker-dealer owes the customer. Cash swept to a program bank is a bank deposit, owned by the customer and held in the bank's records through the firm. Cash swept to a money market fund is a security: the customer owns fund shares, and no deposit insurance touches them. The account statement usually presents all three as one cash number, which is exactly why the distinction goes unnoticed until it matters.
Pass-through insurance is the mechanism behind the FDIC coverage these accounts advertise, and it is conditional. Under 12 CFR 330.7(a), funds owned by a principal and deposited in the name of an agent, custodian or nominee are insured to the same extent as if deposited in the name of the principal. The FDIC sets out three requirements for that treatment: a relationship providing a basis for pass-through coverage is expressly disclosed in the bank's deposit account records; the identity and ownership interest of each owner is ascertainable from the bank's records or from records the third party maintains; and the underlying owners, rather than the third party, actually own the funds. The FDIC states plainly that it determines whether those requirements are satisfied at the time an insured bank fails, which means no amount of checking today produces a confirmation.
The aggregation rule is the part most likely to cost a reader money, and it is stated in the FDIC's own consumer brochure. Deposits insured on a pass-through basis are added to any other deposits the owner holds in the same ownership category at the same bank for purposes of the deposit insurance limit. Deposit insurance is $250,000 per depositor, per insured bank, per ownership category, and a sweep does not create a new category. So if the program places money at a bank where the customer already holds a savings account in their own name, the two balances are one balance for coverage purposes. The brokerage's allocation software has no way of seeing accounts held elsewhere.
Spreading cash across program banks genuinely multiplies coverage, within that constraint. The SEC's investor bulletin on cash sweep programs notes that some firms use several FDIC-insured banks, which "may allow you to have FDIC insurance on deposits larger than $250,000 by spreading the money across multiple FDIC-insured banks." The SEC's earlier bulletin on bank sweep programs is blunt about where the work sits: "most broker-dealers place the responsibility on you to monitor your cash level so that you do not lose FDIC insurance coverage." Two practical consequences follow. The program's bank list belongs to the disclosure document, not to the marketing page, and whether a customer can exclude a particular bank from their own allocation is a question for the account agreement. And "a different bank" means a different charter rather than a different brand, so a list of familiar names is not automatically a list of separate coverage limits.
The protection can change while the account is open. Under 17 CFR 240.15c3-3(j)(2)(ii), a broker-dealer may sweep free credit balances only on stated conditions. For an account opened since that provision took effect, the customer must give prior written affirmative consent after being told the general terms of the products available and that the firm may change them. For any account, the firm must give at least 30 calendar days' written notice before changing the terms of the sweep program, changing, adding or deleting the products available through it, or moving the customer from one product to another. That notice must describe the new terms and the customer's options. Read in the other direction, the same rule says that the thing protecting the cash is not permanent: a firm can move a default sweep from a money market fund to bank deposits, or the reverse, on a month's notice, and the applicable protection changes with it.
What the account is not. It is not a bank, and the deposit rules reach only the swept deposits, only while they sit at the bank. The payment features run through the broker-dealer and its banking partners, so the terms governing a returned payment, a card dispute or a hold on a deposited check come from the account agreement and from the rules applying to whichever institution processes them, not automatically from the ones a reader may associate with a checking account at their own bank.